Heather Card

Heather Card is a Direct & Interactive Marketer, Social Media Community Manager, and a Guest Services Representative specializing in boutique agencies and mid-sized brands. She was seeking a Media Kit to share with potential clients that highlighted her strengths, goals, and past work.

Type
Media Kit

Year
2023

Inspiration

Heather came to me without any prior visual brand identity. Throughout our conversations, I sought to showcase this bubbly individual who wore many different hats in her professional career. Her career was amorphous, allowing her to strengthen a spectrum of skills while supporting a variety of brands. This was the driving force behind the overall look and feel of this media kit.

Seemingly misplaced blobs intermingled with structured dots symbolize Heather’s career path and the ever-changing landscape of digital media: adventure, experimentation, and growth.

Color + Type

During consultation, Heather made her love of purple apparent. I paired deep hues of purple with a brighter hue of turquoise to bring out the natural vibrancy that Heather has when speaking with others.

A crisp sans serif Calibre was selected to make the media kit efficiently consumable.