The Brewery Profit Workshop

The Craft Brewers Conference is the annual tradeshow and educational convention for craft breweries. Originating in 1984, this conference seeks to gather owners and operators of craft breweries around the U.S. and support their growth.

In 2026, I was tasked with branding and creating assets for a full-day educational workshop that took place during the conference weekend. What transpired was the quickest turnaround of a project this scale to date (3 weeks) from conception to reality. Spanning digital assets like email marketing and a 129-slide presentation deck to the physical assets of a workbook, table tents, and foam boards.

Some quick facts from the event:

The largest marketing campaign in the company’s history, connected to a national conference of roughly 10,000 attendees.
Approximately $80K total scope across a trade show booth, full-day workshop, and headline speaking session.
~300 booth visitors, ~400 speaking session attendees, 120 workshop registrations, 141 workshop attendees, and 41 qualified sales calls booked.

Type
Conference Seminar/Workshop

Year
2026

Programs + Skills
Photoshop, Illustrator, InDesign, PowerPoint

Inspiration

The Brewery Profit Workshop design draws its inspiration from two things: golden ale—a light & easy-drinking craft beer—and, well, profit. These two combine to make the signature Golden Wave. This instantly recognizable glowing gradient is woven throughout various design assets, from the presentation deck design to the physical workbook layouts.